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Public Presence


All coaches are in the public eye through their work with athletes. Community members expect coaches to say and do the right thing, whether on the field or not. How should coaches think about their public presence? The answer is simple. Read More...

The Coach & Athletic Trainer Relationship


Most sports teams have help from a variety of support staff beyond assistant coaches. For coaches fortunate enough to have athletic training coverage, this is one relationship that’s certainly worth investing time in. Read More...

Creating a Culture


When you create the right culture, you set up your program for long-term success. The Clemson University women’s basketball team, has created a culture that athletes thrive in and want to be a part of. Read More...
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